Improve your digital strategy. Today

RISKING THE COMPANY (AND OTHER RELATIONSHIPS) OVER A RELATIONSHIP

Express Optimization, Chief Digital Strategist, Liz B. Baker

A local company is losing customers. Their current marketing is outdated and is no longer relevant. They're losing money, too, and their marketing efforts now have a feel of desperation. They need fresh ideas and a fresh approach.

But when recommendations were made about how to make immediate improvements to get the focus back on the customer and back on success, senior staff shrunk back. Why?

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IT'S POSSIBLE TO BUILD A DIGITAL STRATEGY THAT ISN'T CUSTOMER-CENTRIC

Express Optimization, Chief Digital Strategist, Liz B. Baker

I recently spoke with a digital marketing director with an established, mid-sized company about their digital strategy. She quickly got to the obvious questions:

"Have you had a chance to look at our website? Do you have any suggestions? What would you recommend?"

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"Don't wait to wow your customers." - LIz B. Baker

There are things you can do today to improve your digital strategy.

A Richmond Original - arichmondoriginal.com

A Richmond Original

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